193. Content Marketing Automation With Steven Khanna And Tom Jauncey
June 22, 2022 · 44:06 listen · Hosted by Anatolii Ulitovskyi
Content marketing is a must-have today because customers want to get value first and don’t buy from unrecognizable brands.
That’s why content marketing plays a huge role before other marketing methods.
It is a process of creating and distributing valuable and relevant content that will help in generating traffic to websites.
Content marketing has been around for a while, but it has only recently managed to take off in the digital world.
The term was coined by Seth Godin in 2007, who said that "content is king."
It is important for companies to have a content strategy that includes both the creation of compelling content and promotion of their brand through social media channels.
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There are two ways how to gain traction on the internet:
- Providing high-quality content that is valuable and business-driven,
- Using automated platforms that automatically post the articles you generate to social media, blogs, and websites.
Through content distribution, it is easy for businesses to promote their brand or product.
Applying these principles means businesses can now take their time focusing on their unique offerings and customers’ needs.
Automating your content distribution process through automated platforms is time and money-saving.
Automated platforms help content marketing in two different ways. These platforms let you target a much greater niche, save time and money and specifically amplify your content efforts to generate a significant increase in traffic and leads.
Recruiters or freelancers with publishing skills but little creative writing abilities might be able to take advantage of these tools that nudge them into working on topics they know well or have neutral interest in as opposed to diverting time into work they feel unqualified for.
For any sizable industry customer base, this is one fairly significant benefit." upload="2022-05-23" duration="PT00H44M08S" shadow="1" lazy="1"]
Learn more about Steven Khanna and Tom Jauncey on the following resources:
Website: https://www.whitepress.com/en/
Website: https://nautilusmarketing.co.uk/
Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/
Linkedin: https://www.linkedin.com/in/tom-jauncey/