Digital Brand Optimisation for Generative Search (#776)
March 10, 2025 · 32:36 listen · Hosted by Chelsea Alves
Today’s guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online.
Before we dive in, here’s something to think about: Traditional SEO is no longer enough. A recent study found that nearly 40% of Gen Z users prefer AI-powered search tools like ChatGPT and Google’s SGE over traditional search engines.
With AI-generated answers reducing click-through rates, businesses need to rethink their digital strategies to stay visible and relevant. Sara is here to help us understand how to navigate this shift and ensure brands are optimized for the future of search.
I’m your host, Chelsea Alves, and I’m excited to welcome Sara Moccand-Sayegh to the podcast!
Chelsea: Sara, welcome! To start, can you share a bit about your background and how you became an expert in digital brand optimization?
Chelsea: Generative search is changing the way people discover brands online. How would you define generative search, and what makes it different from traditional search?
Chelsea: Many businesses still rely on classic SEO tactics like keyword optimization and backlinks. What key shifts do brands need to make to stay competitive in this AI-driven search landscape?
Chelsea: You talk a lot about brand optimization beyond just ranking for keywords. What are some of the most important elements businesses should focus on now?
Chelsea: AI-generated search results often pull content from multiple sources to create summaries. How can businesses ensure their brand is included in these responses?
Chelsea: With AI summarizing content, some worry about decreased website traffic. What strategies can businesses use to capture audience engagement despite this shift?
Chelsea: Beyond SEO, how does brand authority and trustworthiness impact visibility in generative search?
Chelsea: Content creation is evolving alongside search. What role do structured data, expertise signals, and brand storytelling play in helping brands stand out?
Chelsea: Social proof and credibility seem to be growing in importance. What are some practical ways businesses can build digital trust and authority?
Chelsea: As AI continues to shape search, what do you see as the biggest opportunities for brands willing to adapt early?
Chelsea: What are some common mistakes businesses make when trying to optimize for AI-driven search, and how can they avoid them?
Chelsea: If a business wants to start optimizing for generative search today, what’s the first step they should take?
-Wrapping Up
Chelsea: Sara, this has been such an insightful conversation! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation valuable, don’t forget to subscribe to the seotools.pro Podcast and leave a review.
And if you’re looking to improve your website’s visibility in this new era of search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to get actionable insights to enhance your brand’s digital presence.
This has been the seotools.pro Podcast. See you next time!