How to AI-ready Google Ads and Microsoft Ads (#774)
March 5, 2025 · 27:01 listen · Hosted by Chelsea Alves
Hi everyone! Welcome to the seotools.pro Podcast!
Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready.
Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising.
Before we dive in, here’s something to think about: Google Ads alone processes over 8.5 billion searches per day, yet many advertisers fail to fully leverage the platform’s automation features.
These tools can save time, improve performance, and uncover growth opportunities—but only if used strategically.
Lisa helps businesses cut through the complexity, implement smart automation tactics, and achieve real results without sacrificing control.
I’m your host, Chelsea Alves, and I’m thrilled to welcome Lisa Raehsler to the podcast!
Chelsea: Lisa, welcome! To start, can you share a bit about your background and how you became so passionate about PPC automation?
Chelsea: We’ve seen an explosion of new automation features in both Google Ads and Microsoft Ads. Why do you think so many advertisers struggle to use these tools successfully?
Chelsea: Automation is supposed to make things easier, but some advertisers worry about losing control over their campaigns. How can they strike the right balance between manual oversight and automated efficiency?
Chelsea: You’ve worked with countless clients on transitioning to AI-powered campaigns. What are the biggest mistakes people make when trying to “AI-ready” their ads?
Chelsea: Let’s talk strategy. With all these new features—like Performance Max, automated bidding, and responsive search ads—where should advertisers start if they want to see better results?
Chelsea: Performance Max campaigns have been a hot topic lately. Some people love them, others are skeptical. How can businesses ensure they’re using Performance Max effectively?
Chelsea: Data quality is a huge piece of the automation puzzle. What should advertisers focus on to feed the right data into these platforms?
Chelsea: Microsoft Ads often gets overshadowed by Google Ads, but it has powerful automation tools too. Are there any Microsoft-specific features you think more advertisers should be taking advantage of?
Chelsea: AI in advertising is evolving fast. What trends should marketers be watching as we head into the next year?
Chelsea: For someone just starting to incorporate automation into their PPC strategy, what’s the one thing they should prioritize today?
Chelsea: What’s a common misconception about AI in paid advertising that you wish more people understood?
Chelsea: Lisa, this has been such a valuable conversation! Where can our listeners connect with you and learn more about your work?
Thank you so much for joining us today and sharing your expertise!