How to Optimize Your Brand for SERP | Podcast #4
December 10, 2020 · 1:05:47 listen · Hosted by Anatolii Ulitovskyi
Most projects fail because they are chasing high-volume keywords.
Google ranks websites higher that have strong brand recognition.
Why?
Because users wanna see them.
It’s the main reason why you see Wikipedia, Amazon, Pinterest in the top-10.
Having better content and more links don’t guarantee ranking your content.
On our webinar, Jason Barnard will share his insights and secrets that everyone should provide on their projects.
Jason Barnard is the Brand SERP Guy at Kalicube.pro
Brand SERPs are the window into your digital ecosystem
Jason Barnard is an author, speaker and consultant on all things digital marketing.
His specialist subject is Brand SERPs (what appears when someone googles your name).
He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out.
The conversations are always interesting, always intelligent and always fun!
160 episodes and counting - Guests include John Mueller, Rand Fishkin, Danny Goodwin, Barry Schwartz, Jono Alderson, Bill Slawski, Aleyda Solis, Joost de Valk...
Over 2 decades of experience in digital marketing: he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).