Writing, publishing, and using a book to attract clients before it even launches (#798)
May 23, 2025 · 37:13 listen · Hosted by Chelsea Alves
Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do.
Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong.
Today’s guest is here to flip the script.
Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With A Heart® Method.
Ben’s here to share a new way to think about writing, publishing, and using a book to attract clients before it even launches—plus the powerful life experience that changed his entire approach to impact.
I’m your host, Chelsea Alves, and I’m thrilled to welcome Ben to the podcast!
Book Writing Mindset + Misconceptions
Chelsea: Ben, welcome! Let’s start with the big one: What’s the biggest misconception people have about writing a book today?
Chelsea: You help people write a high-quality book in just five weeks—that sounds impossible to most authors. How do you make that happen?
Chelsea: A lot of first-time authors worry about perfection or not being “ready.” What do you say to someone who’s stuck in that mindset?
Strategic Publishing + IP Control
Chelsea: Publishing has changed so much. What’s wrong with the traditional model—and what does a more strategic, empowering approach look like?
Chelsea: You emphasize retaining full control of your intellectual property. Why is that so important for authors, especially business owners?
Chelsea: What are some affordable publishing strategies you recommend that don’t require a huge upfront investment?
Pre-Launch Marketing + Business Integration
Chelsea: You talk about getting clients and partners before you even publish. How does that work—and how can authors use their book as a business tool?
Chelsea: What role does clarity play in writing the “right” book? How do you help clients figure out exactly what they should write?
Chelsea: Beyond the book launch, what are some smart ways authors can leverage their book for long-term growth or visibility?
Personal Journey + Deeper Wisdom
Chelsea: I know your journey includes a powerful story—you nearly died four times in India in just 72 hours. How did that experience reshape your perspective on writing, business, and life?
Chelsea: You say, “You don’t have to suffer.” How does that philosophy influence your work with writers?
Actionable Advice
Chelsea: For listeners who feel overwhelmed by the idea of writing a book—what’s the first step they should take?
Chelsea: Any quick daily habits or routines you recommend to help people write with more ease and flow?
Chelsea: What mistakes do you see most often when someone sets out to write and self-publish their first book?
Chelsea: What’s next for you, Ben? Any exciting projects, courses, or launches coming up?
Chelsea: Ben, this has been such a fresh, powerful take on book writing and impact. You’ve given our audience a blueprint that’s smart, strategic, and full of heart.
Chelsea: Where can our listeners go to connect with you and learn more about your coaching and book programs?
And for those of you listening—if you’ve ever dreamed of writing a book but didn’t know where to start, today’s episode just gave you the roadmap.
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See you next time!