Business around one niche - link building, experience and leads (#800)
June 2, 2025 · 34:01 listen · Hosted by Chelsea Alves
Let’s talk about a topic that doesn’t get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide.
The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep, not broad—building systems, relationships, and real expertise within a single domain.
In fact, data shows that agencies with a specialized focus grow 2x faster than those without one. That’s the kind of intentional growth today’s guest knows inside and out.
I’m your host, Chelsea Alves, and I’m excited to welcome Saket Aggarwal, founder of Digital Gratified, to the podcast!
Interview Questions:
Chelsea: Saket, welcome! Let’s kick things off with your story—how did your journey in the SaaS SEO world begin, and what led you to build an agency focused solely on SaaS link building?
Chelsea: A lot of founders try to be everything to everyone. What inspired you to go all in on one niche—and how has that decision shaped your growth?
Chelsea: Conferences and networking are huge for agency growth. Can you share a few insights or surprising wins you’ve had from in-person events?
Chelsea: You’re hands-on with client acquisition and retention. What’s been the most effective strategy for bringing in and keeping the right clients?
Chelsea: Policies can make or break a team culture. How do you approach policy-making inside your agency—and what’s one that’s really worked for you?
Chelsea: Scaling any service business comes with challenges. What’s one major hiccup or lesson you’ve encountered while growing Digital Gratified?
Chelsea: You mentioned your CTO handles the technical side—what’s your process for dividing responsibilities, and how do you make that collaboration work?
Chelsea: For someone thinking of starting a niche agency today, especially in the SEO space, what advice would you give them?
Chelsea: What’s next for you and Digital Gratified? Any exciting projects or growth plans you’re working on?
Wrapping Up:
Chelsea: Saket, this has been such a transparent and motivating conversation. Where can our listeners go to connect with you or learn more about the work you’re doing?
Chelsea: Thanks again for being here and sharing your journey!
And to our listeners—if you found this episode helpful, make sure to subscribe to the seotools.pro Podcast and leave us a review.
And if you’re looking to grow your online presence with smarter SEO, don’t forget to check out Unmiss.com’s free Website Audit tool—it’s your first step to stronger visibility and better results.
This has been the seotools.pro Podcast. See you next time!