Impact of AI on measurement strategy and execution (#801)
June 6, 2025 · 27:18 listen · Hosted by Chelsea Alves
Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics.
Let that sink in.
We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today aren’t the ones with the most data… they’re the ones who know how to actually use it.
And that’s exactly why I’m excited for today’s guest.Jeff Sauer.
I’m your host, Chelsea Alves—and today, we’re diving deep into the truth about marketing data, how to teach it, and how to actually use it to drive smarter decisions.
Interview Questions:
Chelsea: Jeff, welcome! Can you tell us a little bit about your background?
Let’s start at the beginning—how did you first get hooked on marketing data and analytics? What was that “aha” moment for you?
Chelsea: You’ve taught hundreds of thousands of marketers how to use data to improve their work. What’s the biggest gap you see between how people think they’re using data and what they’re actually doing?
You've worked with everyone from small businesses to Fortune 500s—how does your approach to analytics change depending on the size or maturity of a business?
You often say that marketers should treat analytics like a GPS. Can you explain that metaphor and how it applies to setting—and actually reaching—real business goals?
For marketers who feel like they’re drowning in dashboards, what's the one metric or signal you think they should focus on to cut through the noise?
Chelsea: And now, with the rollout of GA4, that gap feels even wider. What’s your take on GA4—how should marketers approach it if they’re feeling overwhelmed?
Chelsea: A lot of your content calls out “bad advice” in the marketing world. Why do you think so much of the popular marketing advice out there is either outdated or misleading?
Chelsea: That ties into something you talk about often: building frameworks instead of chasing hacks. Can you share a bit about your approach to teaching marketing systems that scale?
Chelsea: On the paid media side—PPC has changed a lot, especially with automation and AI. How do you help businesses stay in control when so many ad platforms want to take the wheel?
Chelsea: I also want to touch on your entrepreneurial journey. You’ve built a successful online education business—what was the turning point where you realized, “this is working”?
Chelsea: Content has clearly been a huge part of that growth. What’s your process for deciding what to teach or share, and how do you make it resonate with both beginners and advanced marketers?
Chelsea: You’ve also worked remotely from all over the world. Has that lifestyle changed how you think about productivity, focus, or even what success looks like?
Chelsea: And looking ahead—what’s exciting you right now in the marketing or analytics space? Any trends or tools you think we should all be paying more attention to?
Wrap-Up:
Chelsea: Jeff, this has been such a tactical and thought-provoking conversation—thank you for breaking things down in such a clear way. Where can our listeners find you online or explore your courses at Data Driven U?
Chelsea: And to everyone listening—if you learned something new today (and I know I did), don’t forget to hit subscribe, leave us a review, and check out Unmiss.com’s free Website Audit tool to uncover insights about your own digital presence.
Thanks for tuning in to the seotools.pro Podcast. See you next time!