How AI is changing the landscape (#779)
March 17, 2025 · 24:18 listen · Hosted by Chelsea Alves
Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms.
Before we dive in, here’s something to think about: AI is transforming SEO at an unprecedented pace. With Google’s Search Generative Experience (SGE), AI-driven answers are reshaping how users find information, reducing reliance on traditional rankings.
A recent report found that 65% of marketers are rethinking their SEO strategies in response to AI’s growing influence. So, what does this mean for businesses trying to stay visible? Jordan is here to break it all down.
I’m your host, Chelsea Alves, and I’m excited to welcome Jordan Koene to the podcast!
Chelsea: Jordan, welcome! To start, can you share a bit about your background and what led you to specialize in SEO strategy?
Chelsea: AI is fundamentally shifting how search engines process and display information. What are the biggest changes you’re seeing in SEO right now?
Chelsea: Many businesses still focus on traditional ranking factors like keywords and backlinks. How should brands be adapting their SEO strategies to align with AI-driven search?
Chelsea: With AI-generated search results summarizing content directly in SERPs, some businesses worry about declining website traffic. What strategies can they use to maintain engagement?
Chelsea: You work closely with brands on SEO strategy—what are some common mistakes businesses make when trying to optimize for AI-driven search?
Chelsea: AI-powered search also raises concerns about content credibility. How can businesses establish authority and ensure their content remains a trusted source?
Chelsea: Google’s updates continue to evolve at a rapid pace. What should brands be doing today to future-proof their SEO efforts?
Chelsea: Looking ahead, what do you see as the biggest opportunities for businesses that embrace AI-driven SEO early?
-Wrapping Up
Chelsea: Jordan, this has been such a great discussion! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation valuable, don’t forget to subscribe to the seotools.pro Podcast and leave a review. And if you want to ensure your website is optimized for the future of AI-driven search, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover insights that can help boost your search performance!
This has been the seotools.pro Podcast. See you next time!