Online advertising lead generation (#780)
March 19, 2025 · 24:00 listen · Hosted by Chelsea Alves
Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers.
Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show that businesses spend over $600 billion annually on digital ads, yet many struggle to turn those investments into actual revenue.
With increasing competition and rising ad costs, mastering ad strategy and lead generation is critical to success. RJ is here to break down how businesses can create high-performing ad campaigns that drive real results.
I’m your host, Chelsea Alves, and I’m excited to welcome RJ Huebert to the podcast!
Chelsea: RJ, welcome! To start, can you share a bit about your background and what led you to specialize in digital advertising and lead generation?
Chelsea: Many businesses run Google or Meta Ads but don’t see great results. -What are some of the biggest mistakes companies make when setting up their campaigns?
Chelsea: What role do marketing funnels play in a successful ad strategy, and how can businesses optimize them to improve conversions?
Chelsea: With so many businesses competing for attention online, how can brands craft compelling ad offers that actually convert?
Chelsea: Let’s talk about tracking and analytics. What are the key metrics businesses should focus on when measuring ad performance?
Chelsea: Google Ads and Meta Ads both offer powerful targeting options. How should businesses decide which platform is best for their goals?
Chelsea: Retargeting is often overlooked. How can businesses use retargeting effectively to increase conversions?
Chelsea: As ad costs continue to rise, what strategies can businesses use to improve their return on ad spend (ROAS)?
Chelsea: AI is becoming more integrated into digital advertising. How do you see automation and AI-driven targeting shaping the future of online ads?
Chelsea: If a business is just getting started with paid advertising, what’s the first step they should take to set themselves up for success?
-Wrapping Up
Chelsea: RJ, this has been an incredibly valuable discussion! Where can our listeners connect with you and learn more about your work?
Chelsea: Thank you so much for joining us and sharing your expertise!
For our listeners, if you found this conversation insightful, don’t forget to subscribe to the seotools.pro Podcast and leave a review. And if you’re looking to improve your website’s visibility and ad performance, check out Unmiss.com’s free Website Audit tool—it only takes a few clicks to uncover actionable insights and boost your digital strategy!
This has been the seotools.pro Podcast. See you next time!