The intersection of SEO and artificial intelligence (#790)
April 28, 2025 · 38:13 listen · Hosted by Chelsea Alves
Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence.
SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast.
And for brands trying to stay competitive in organic search, understanding how AI impacts content, rankings, and strategy is no longer optional—it’s essential.
According to a recent study by BrightEdge, more than 80% of marketers believe AI will completely transform SEO within the next two years.
So, what should businesses actually be doing now to evolve their SEO strategies in an AI-first world?
That’s exactly what today’s guest is here to help us unpack.
I’m your host, Chelsea Alves, and I’m excited to welcome Billy Wright, Founder and CEO of Direct Online Marketing—an award-winning agency helping global brands generate measurable results with search, social, and paid media.
🎙️ Interview Questions
Chelsea: Billy, welcome! You’ve been leading DOM for over 15 years. Can you kick things off by sharing a bit about your background and what drew you into the world of search marketing?
Chelsea: Let’s start big picture—how do you see AI changing the future of SEO, especially with how search engines are evolving?
Chelsea: One of the biggest concerns out there is whether AI-generated content can still rank. What’s your take on using AI tools like ChatGPT for SEO writing?
Chelsea: DOM works with both B2B and B2C companies—how should those strategies differ when layering in AI to support SEO goals?
Chelsea: What are some smart ways marketers can use AI to enhance their SEO efforts without losing the human touch?
Chelsea: We’re seeing a lot of shifts in SERP features—less blue links, more AI answers, zero-click searches. How should SEO pros adapt?
Chelsea: You talk a lot about transparency and ROI. How can marketers use AI to actually improve measurement—not just execution?
Chelsea: What do you think are some of the biggest SEO mistakes companies make when jumping into AI tools without a clear strategy?
Chelsea: How is DOM approaching content audits or technical SEO now that AI can help automate parts of that process?
Chelsea: From a talent perspective, what skill sets do you think modern SEO teams need to develop in 2025 and beyond?
Chelsea: Let’s say a brand’s just getting started with AI in SEO—what’s one quick win they can focus on to build momentum?
Chelsea: Looking ahead, what excites you most about the future of search and AI—and where do you think businesses should be paying closest attention?
🎙️ Wrapping Up
Chelsea: Billy, this has been such a tactical and timely conversation—thank you for walking us through what’s real, what’s hype, and what’s next in AI and SEO.
Chelsea: For our listeners who want to learn more or connect with your team at DOM, where should they go?
Chelsea: Thanks again for joining us—it’s been a pleasure.
And if you enjoyed this episode, be sure to subscribe to the seotools.pro Podcast and drop us a quick review. Want to see how your website stacks up? Visit Unmiss.com and try our free Website Audit tool—it’s a quick way to uncover SEO issues and find your next big opportunity.
This has been the seotools.pro Podcast. Catch you next time!