An online store built to sell and scale
We design, build, and optimize stores on Shopify Plus, headless Next.js, and WooCommerce — fast, custom, and wired to your payments, subscriptions, and ERP. You get a store engineered for sub-2-second loads and built to convert, not a theme that looks like everyone else's.
- Shopify Plus, headless, and WooCommerce
- Checkout and CRO built in
- Core Web Vitals in the green
- You own 100% of the store
Powered by a best-in-class stack
Trusted by 10,000+ marketers worldwide
Join the SEOs, agencies and business owners who grow their search traffic with seotools.pro.
- Happy customers
- 2,972+
- Happy customers
- Domains optimized
- 6,895+
- Domains optimized
- URLs audited
- 2.4M+
- URLs audited
- User rating
- 4.9/5
- User rating
A theme just sits there. A real store is built to sell.
Every page from product to checkout is tuned for speed and conversion, wired to your payments, subscriptions, and ERP — and owned entirely by you.
Built to perform
The fundamentals we get right on every store, so it keeps selling long after launch.
Built to convert
Every page, from product to checkout, is designed and tested to turn more of your traffic into paying customers.
Fast by default
Core Web Vitals tuned to the green and pages engineered for sub-2-second loads, because every extra second of wait quietly costs you sales.
Wired to your business
Payments, subscriptions, ERP, CRM, and 3PL all connected, so orders and inventory stay in sync without manual work.
You own everything
Your store, theme, code, and data live in your accounts — no lock-in, no proprietary black box.
Built for brands that live or die by checkout
If your revenue runs through a store, every second of load time and every step in checkout is money — we build for both.
DTC & retail brands
Launch a fast, on-brand storefront that turns paid and organic traffic into orders.
Subscription businesses
Recurring billing, dunning, and customer portals that keep monthly revenue flowing.
High-catalog & B2B
Thousands of SKUs, complex pricing, and ERP-synced stock that never sells what you don't have.
Brands outgrowing their platform
Replatform from Magento, BigCommerce, or a legacy build without losing rankings or sales.
End-to-end, done for you
Shopify & Shopify Plus
Custom themes, Plus features, and Shop Pay-optimized checkout on the platform that powers a huge share of the world's stores. Fast to launch and easy for your team to run.
Headless commerce
Next.js and React storefronts on Shopify's Storefront API or Hydrogen and Oxygen, decoupled from the backend for speed, custom UX, and content from Contentful or Sanity.
WooCommerce & custom builds
WordPress and WooCommerce stores, HPOS-ready plugins, and fully custom builds for when your catalog or business logic outgrows an off-the-shelf theme.
Checkout & CRO
Checkout optimization, single-page and express pay with Shop Pay, Apple Pay, and Google Pay, plus A/B testing on the pages that actually move revenue.
Integrations
Stripe and PayPal payments, Recharge subscriptions, Klaviyo, and your ERP, CRM, PIM, and 3PL — NetSuite, Salesforce, and ShipBob wired in so systems talk to each other.
Migrations & replatforming
Move from Magento, BigCommerce, or a legacy build to Shopify Plus or headless with full 301 redirect maps, validated data, and SEO preserved through cutover.
A storefront that feels fast on every screen
Desktop or mobile, your customers get the same quick, on-brand shopping experience — from the first tap to a checkout that just works.
Browse to buy, fast
Product, collection, and cart pages designed to move shoppers toward checkout without friction.
Sub-2-second loads
Core Web Vitals tuned green on real devices, because speed is the quiet difference in conversion.
Checkout that converts
Express pay with Shop Pay, Apple Pay, and Google Pay, plus abandoned-cart recovery built in.
Wired into the commerce stack you already run
We connect payments, subscriptions, email, and your back office so orders, stock, and customers stay in sync automatically.
What's included
Everything you need to launch and grow a real store, not a theme you'll outgrow in a season.
A clear path from brief to a live store
No black boxes. You always know what's shipping, when, and why.
Discovery & scope
We audit your catalog, traffic, and current stack, then recommend the right platform — Shopify Plus, headless, or WooCommerce — at a fixed price you approve first.
- Catalog & stack audit
- Platform recommendation
- Fixed-price scope
Design & architecture
We design the storefront and key journeys in Figma and map your data model, integrations, and URL strategy before a line of code is written.
- Figma storefront
- Data & URL model
- Integration map
Build
Senior developers build the theme or headless storefront, wire up payments and integrations, and migrate your catalog in weekly sprints you can see.
- Theme or headless build
- Payments & integrations
- Catalog migration
Launch
We run QA and parallel testing, cut over DNS with 301 redirects in place, and monitor Core Web Vitals and orders from the first minute live.
- QA & parallel testing
- 301 redirects live
- CWV & order monitoring
Optimize & grow
We A/B test checkout and key pages, tune speed, and ship improvements, so the store keeps converting better after launch.
- Checkout A/B tests
- Speed tuning
- Ship the winners
What you can count on
From kickoff to a store you can launch
You own the store, code, and data
Uptime monitoring with alerts; support in business hours (SLA on request)
Apps and systems integrated
Where most store builds quietly leak sales
Anyone can install a theme. We build the parts that decide whether a visitor checks out, comes back, and buys again.
Checkout
Single-page checkout with Shop Pay, Apple Pay, and Google Pay, plus abandoned-cart recovery, because friction here is lost revenue.
Speed & Core Web Vitals
Image optimization, code splitting, and caching that keep LCP, CLS, and INP in the green on real devices.
Subscriptions
Recharge or Shopify Subscriptions with dunning, so recurring revenue keeps flowing when cards expire.
Search & merchandising
Fast search and filtering with Klevu or Algolia, so shoppers find the product they came for.
Catalog & integrations
Clean product data synced from your ERP and PIM, so pricing and stock are never wrong at checkout.
CRO after launch
A/B tests and analytics on the pages that move revenue, so conversion keeps climbing month over month.
How we compare to the alternatives
There are cheaper ways to get a store online and faster ways to fill a template. Here's how they hold up once that store has to actually sell.
| What matters | DIY theme / no-code | Freelancer | Typical agency | seotools.pro |
|---|---|---|---|---|
| Time to launch | A theme up in a day, custom work stalls | Slips as scope creeps | 1-2 quarters and a big invoice | A store you can launch in 2-6 weeks, replatforms scoped up front. |
| Speed & Core Web Vitals | Whatever the theme ships with | Rarely measured | Often an add-on line item | LCP, CLS, and INP tuned green on real devices, every build. |
| Checkout & CRO | Default checkout, no testing | The happy path only | Basic setup, testing costs extra | Optimized checkout, express pay, and ongoing A/B tests built in. |
| Integrations | Whatever apps you can wire yourself | 1-2, loosely connected | Billed as change requests | ERP, CRM, PIM, 3PL, and payments connected and kept in sync. |
| Migrations & SEO | You risk your rankings | Redirects often missed | A separate, later engagement | Full 301 maps, validated data, and SEO preserved through cutover. |
| Ownership & lock-in | Yours, minus the platform's rules | Depends on the contract | Sometimes locked to their platform | 100% yours — your store, code, and data, no lock-in. |
Anatolii Ulitovskyi
Founder of seotools.pro · in digital marketing since 2008
A senior team that ships stores, not tickets
seotools.pro is a founder-led studio. The people who scope your store are the ones who design, build, and optimize it — no account managers, no offshore relay.
Ecommerce specialists
We specialise in Shopify Plus, headless, and WooCommerce stores, not generalists learning commerce on your budget.
Speed and conversion first
We optimize for Core Web Vitals and checkout from day one, because a fast store that converts is the whole point.
The right platform, not our favorite
We recommend Shopify, headless, or WooCommerce based on your catalog and goals, not on what we happen to resell.
SEO built into every build
As an SEO-led studio, we ship structured data, clean URLs, and migration redirects that protect your rankings.
You own everything
Every theme, commit, and integration lands in your accounts — the store, code, and data are yours in full.
Every engagement includes
Questions, answered
No lock-in, ever
Your store, code, and data are yours from the first commit.
Fixed scope, fixed price
You approve the plan and the price before we build anything.
A store that sells, not just ships
You launch fast, converting, and tuned green — not just live.
Ready to build a store that sells?
Tell us where you are — a new build, a redesign, or a replatform. We'll map the fastest path to a faster, higher-converting store.
No obligation · honest fit assessment · led by seotools.pro founder Anatolii Ulitovskyi