Search volume
searches / month · per country
An average from Google search data, not a promise. Seasonal terms swing far above and below it.
Use it to size the opportunity before you invest in a page.
Difficulty
0–100 · from the ranking pages
Under 30 is realistic for new sites. Over 60 usually needs authority and links.
Use it to pick battles you can win this quarter.
Intent
Info · Commercial · Buy · Brand · Local
Classified from what already ranks. It tells you the format Google rewards.
Use it to choose guide, comparison or product page before writing.
CPC
USD per click · Google Ads data
A high CPC means advertisers make money on this term — commercial value even for organic.
Use it to prioritize keywords worth ranking for.
12-month trend
monthly volumes · last year
Rising lines beat flat averages. A December spike tells you when to publish.
Use it to time your content calendar to demand.
Competition
0–1 · advertiser density
How crowded the paid auction is. High competition with high CPC flags a lucrative niche.
Use it to spot money keywords for commercial pages.
All metrics come from live keyword data. When no data exists for a term we show “—” rather than inventing a number.