Privacy Policy

Last updated: October 27, 2026

SEOtools.pro ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, and services (collectively, the "Service").

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

  • Name, email address, and contact details
  • Billing information and payment details (processed securely via third-party payment processors)
  • Account credentials and profile information
  • Company name, job title, and professional details

Automatically Collected Information

When you access the Service, we automatically collect:

  • Device and browser information (type, version, operating system)
  • IP address and approximate geolocation
  • Usage data including pages visited, features used, and time spent
  • Referral URLs and search terms
  • Cookies and similar tracking technologies

Data You Provide Through the Service

When using our SEO tools, we process:

  • Website URLs and domain information you submit for analysis
  • Content you input for optimization, writing, or checking
  • Keywords, rankings, and SEO data generated through your use
  • Browser extension — page content: the SEO analysis of the page you open the extension on runs on your device. The page text and metadata are sent to us (and to OpenAI) only when you use an AI feature.
  • Browser extension — visited pages: the extension never collects your browsing history. It sends the domain of the site you opened it on to show traffic and backlink figures, and a page URL only when you run a check on it (PageSpeed, redirects, links, hreflang).
  • Browser extension — authentication data: if you sign in, your email and password go directly to our authentication service; the extension keeps only a session token on your device and deletes it when you sign out. Full details: https://seotools.pro/extension-privacy

Google Search Console and Analytics connections

When you choose Connect Google for Website Audit, we request your Google account email and read-only access to Search Console and Google Analytics. We read available properties and performance reports for the sites and properties you select, including queries, pages, clicks, impressions, sessions, users and traffic sources. These audit permissions do not allow us to edit your properties or access Gmail or Google Drive.

We use this information to provide the Google reports and analysis you request. Our backend stores OAuth access and refresh tokens and cached reports. Tokens remain private to your connection; authorized project members can view reports through the project’s access controls. Our hosting providers process this data to operate these features.

We do not sell Google user data, use it for advertising, or use it to train general-purpose AI models. Our use and transfer of information received from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements.

Disconnect Google in the app to remove that connection and stop future Google requests through it. You can also revoke access in your Google Account permissions. Disconnecting does not erase reports you already exported or shared. Cached reports may remain while needed for the Service; request deletion at [email protected].

2. How We Use Your Information

We use collected information for the following purposes:

  • Providing, operating, and maintaining the Service
  • Processing transactions and sending billing-related communications
  • Personalizing and improving your experience
  • Sending newsletters, marketing, and promotional materials (with your consent)
  • Responding to support requests and customer service inquiries
  • Analyzing usage trends to improve the Service
  • Detecting and preventing fraud, abuse, and security incidents
  • Complying with legal obligations

3. Data Sharing and Disclosure

We do not sell your personal information, and we do not share it with data brokers or advertising networks. We share it only with the providers below, and only for the purposes shown:

  • Supabase: Hosts our databases, user authentication and backend functions in the United States and the European Union.
  • OpenAI and Anthropic: Process the text you send to our AI tools so they can return your result. They do not use it to train their models.
  • SE Ranking: Supplies the SEO data — traffic estimates, backlinks, keyword and ranking data — for the domains and keywords you analyze.
  • Google: PageSpeed Insights tests the URLs you submit, Google Analytics measures aggregated site usage, and the YouTube Data API supplies the videos we embed.
  • Microsoft Clarity: Receives masked interaction data and session recordings to help us understand and improve website use.
  • Cloudflare: Its Turnstile check protects our free tools from automated abuse, and its public DNS resolver answers the lookups in our DNS tools.
  • Stripe: Processes payments and subscriptions. Card details go to Stripe and are never stored by us.
  • Public domain registries and DNS resolvers: Receive the domain names you look up with our Whois and DNS tools.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets. The acquirer stays bound by this policy.
  • Legal Requirements: When required by law, regulation, or legal process.
  • With Your Consent: When you have given explicit permission.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may request deletion of your data at any time by contacting us.

5. Data Security

We implement industry-standard security measures including encryption (TLS/SSL), access controls, and regular security audits.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing of your data
  • Data portability — receive your data in a structured format
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place.

8. Children's Privacy

The Service is not directed to individuals under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

  • Email: [email protected]
  • Address: SEOtools.pro, Coral Springs, FL, United States
  • Browser extension: a separate policy covers it at https://seotools.pro/extension-privacy