One 7x7 geogrid scan uses 49 data points. On Local Falcon's Starter credits that costs about $0.16. On Semrush Local Base, it works out to $3.92.
Same map, same 49 pins, a 24x price gap. Most "best local rank tracker" lists skip this maths. Several still quote old prices.
We checked 10 local rank tracking tools on their own pricing and help pages on 7 November 2026, in US dollars where shown.
You'll see grid limits, credits, single-point tracking and the cost per 1,000 grid points. We didn't run test scans for this article.
One-off check across a few cities? Start free: the seotools.pro Local Rank Checker shows your local pack and organic position in 3 cities per check, no signup.
Cheapest geogrid tracking? Whitespark Local Ranking Grids (from $10 a month) or Local Falcon (from $24.99). Both sell credits: 1 grid point = 1 credit.
Want listings, reviews and rankings in one place? BrightLocal Track ($41 a month for 1 location) or Semrush Local ($30 per location).
- There are three kinds of local tracking: geogrid scans, single-point (city or ZIP) tracking and organic local tracking. They answer different questions.
- On entry plans, 1,000 grid points cost from $3.33 (Local Falcon Starter) to $80.00 (Semrush Local Base), per vendor pricing on 7 Nov 2026.
- Grid size drives cost. A 7x7 grid is 49 points; a 9x9 grid is 81, per Local Falcon's pricing FAQ.
- Several tools sell grids per location. Others sell a shared credit pool. Check which one fits how many locations you run.
- Different tools set the search location differently, so their numbers rarely match. That doesn't make one of them wrong.
Local rank tracking tools at a glance
| Tool | Best for | Tracking type | Entry plan limit | Entry price* |
|---|---|---|---|---|
| seotools.pro Local Rank Checker | Free spot checks in several cities | City or neighbourhood, live search (no grid) | 3 cities per check, 3 checks a day | Free |
| Whitespark Local Ranking Grids | Cheapest grid credits | Geogrid, 4 to 225 points | 2,000 credits a month | $10/mo |
| Whitespark Local Rank Tracker | ZIP and city tracking, pack vs organic | Single-point | 100 location keywords, weekly | $17/mo ($14 yearly) |
| Moz Local | Listings plus a basic grid | Geogrid (Google Maps) | 250 grid credits a month per location | $20/mo Lite ($16 yearly) |
| Local Falcon | Agencies scanning many grids | Geogrid, 3x3 to 21x21 | 7,500 credits a month | $24.99/mo |
| Semrush Local | Teams already on Semrush | Geogrid (Map Rank Tracker) | 375 credits a month per location | $30/mo per location |
| BrightLocal Track | All-in-one local SEO for one business | Single-point plus geogrid | 100 keywords; grid for 5 keywords | $41/mo for 1 location ($31 yearly) |
| Localo | Owners who want guided GBP tasks | Position map | 1 Business Profile | $49/mo ($39 yearly), plus VAT |
| GeoRanker | Heatmap reports inside an SEO suite | Local heatmap reports | 20 saved heatmap reports, 5 monitors | $49/mo |
| SE Ranking | Organic and local tracking in one suite | Organic plus local and map tracking | 3 locations, 1,500 local keywords | $129/mo Core ($103.20 yearly) |
| Nightwatch | Daily ZIP-level organic and Maps tracking | Single-point, ZIP or GPS | 500 keywords tracked daily | €99/mo (€79 yearly), shown to us in EUR |
*Monthly billing, before tax, from vendor pricing pages checked 7 November 2026. Yearly-billing rates in brackets. Whitespark lists two separate products, so it has two rows.
Three Ways to Track Local Rankings
Local results change with the searcher's location. Google says so in its own help page on local ranking:
"Distance refers to how far each business is from the customer who’s searching."
Google Business Profile Help, Understand factors that determine local ranking (read 7 November 2026)The same page says local results are "mainly based on relevance, distance, and popularity". So where you check from changes what you see.
- Geogrid scans run one search per pin on a map grid around your business. They show how far your map pack visibility reaches. Cost grows with grid size.
- Single-point tracking checks one city, ZIP code or coordinate per keyword. It is cheaper and suits trend lines and reports.
- Organic local tracking follows your website's blue-link position in a city. The map pack and organic results are different rankings.
Most businesses need two of the three. A plumber cares most about the map pack. A law firm's city pages also need organic tracking.
How We Compared the Tools
- Prices and limits come from each vendor's pricing or help pages, checked on 7 November 2026, before tax.
- Cost per 1,000 grid points = monthly price divided by monthly grid credits. We only computed it where the vendor states that 1 credit = 1 grid point.
- We compared listed limits. We didn't run test scans or measure accuracy.
- Nightwatch showed us prices in euros only, so we quote euros and leave it out of the USD maths.
Free and Low-Cost Starting Points
1. seotools.pro Local Rank Checker: a free live check, city by city
Full disclosure: this is our own tool. We've kept to what our Local Rank Checker and pricing pages say on 7 November 2026.
- Free, no signup: 3 checks a day, 3 cities per check. Each city is a separate geo-targeted Google search.
- Two positions: your local pack spot (1 to 3) and your organic position, scanned about 96 deep. It never merges them.
- Plain answers: it says when a search shows no local pack, and names the businesses holding it.
- Locations: 228,000 to pick from, down to named neighbourhoods. Paid plans raise it to 10 cities per check.
Need daily tracking? Our Rank Tracker is on paid plans: the pricing page lists it on Pro ($49 a month, $41 yearly) and "Rank Tracker + Local" on Business ($99, $83 yearly).
Who should skip: anyone who needs a map grid. The tool's own FAQ says it has no map grid, no scheduled re-checks, no history and no alerts. Use a grid tracker below for that.
2. Whitespark: the cheapest grid credits, plus a classic tracker
Whitespark sells two separate products. You can buy one without the other.
- Local Ranking Grids: $10 a month for 2,000 credits, up to $200 for 65,000. Each grid point costs 1 credit.
- Grids use 4 to 225 points, and you can switch off any point. Scans run ad hoc or daily, weekly or monthly.
- It tracks up to 100 positions per point. 200 free trial credits, no card.
- Local Rank Tracker: $17 a month ($14 yearly) for 100 location keywords tracked weekly. Daily tracking costs $25 ($20 yearly).
- The tracker covers local packs, Maps and organic results in Google and Bing, by ZIP, postal code or coordinates.
A "location keyword" is one keyword in one place. Whitespark's example: 10 keywords in 3 cities = 30 location keywords.
Who should skip: anyone who wants listings, reviews and rankings under one login. Whitespark sells each tool separately.
3. Moz Local: listings first, a small grid included
Moz Local Lite costs $20 a month ($16 a month, $199 billed yearly). Lite already lists Local Grid and local map pack ranking.
- Moz's help page gives 250 Local Grid credits a month per location.
- Local Grid rankings "are based on Google Maps". Grid dots can be up to 10 miles apart.
- The grid size sets how many credits each crawl uses. Moz doesn't state credits per point, so we didn't compute a per-point price.
Who should skip: agencies that scan many keywords. 250 credits a month runs out fast on large grids.
Dedicated Geogrid Trackers
4. Local Falcon: the credit model built for grids
Local Falcon Starter costs $24.99 a month for 7,500 credits. One credit is one map pin, so a 5x5 grid uses 25 credits.
- Plans: Basic $49.99 (15,150 credits), Pro $99.99 (31,250), Premium $199.99 (63,150).
- Yearly: $299.88 for 90,000 credits up to $2,399.88 for 778,000.
- Ten grid sizes, from 3x3 to 21x21. Scheduled scans, service-area scans and AI visibility tracking are listed.
- Monthly credits expire at the end of each month. Extra pay-as-you-go credits cost $0.05 each and never expire.
- 100 free credits on sign-up, no card.
Who should skip: owners who want listings management too. Local Falcon centres on rank and visibility tracking; automated review responses start on Basic.
5. GeoRanker: heatmaps inside a data-first SEO suite
GeoRanker Starter costs $49 a month. It includes Local Heatmap reports that "compare search visibility at individual points on a geographic grid".
- Starter: up to 20 saved heatmap reports, 5 active monitors, 5 locations per report.
- Pro ($99) raises that to 60 heatmap reports and 15 monitors.
- The pricing page lists no grid-point or credit limits, so we couldn't work out a per-point cost.
Who should skip: anyone who wants scheduled grid tracking with a clear credit price. Local Falcon and Whitespark publish theirs.
Local Tracking Inside Bigger Platforms
6. BrightLocal: rankings, grids, citations and reviews together
BrightLocal Track costs $41 a month for 1 location, or $369 a year ($31 a month). Prices rise with the number of locations.
- Local Rank Tracker: up to 100 keywords and 4 competitors per location.
- Local Search Grid: up to 5 keywords on Track. Its help centre says add-ons raise that, to a maximum of 30 keywords.
- Track also includes citation tracking, a GBP audit and a local AI visibility tracker.
- 14-day free trial, no card. The platform works in the USA, UK, Canada and Australia.
Who should skip: businesses outside those four countries, and anyone who mainly needs big grids for many keywords.
7. Semrush Local: Map Rank Tracker per location
Semrush Local Base costs $30 a month per location, the same on monthly or yearly billing. It includes Map Rank Tracker with 375 credits.
- Local Pro costs $60 per location and includes 1,225 credits, plus listing and review management.
- One map pin = 1 credit, so a 5x5 scan for one keyword costs 25 credits. Credits refresh monthly.
- Free users get 1 campaign and 50 credits, 5x5 grids only.
- For organic local tracking, Position Tracking targets a country, state, city or ZIP code. Extra locations need the Guru or Business toolkit tier.
Who should skip: agencies that scan large grids often. 375 credits covers 7 full 7x7 scans a month.
8. SE Ranking: local and organic in one suite
SE Ranking Core costs $129 a month ($103.20 yearly). Its Local Marketing section covers 3 locations and 1,500 keywords in the Local & Map Rank Tracker.
- Core also tracks 2,000 keywords a day in organic search.
- Extra local locations start at $18.40.
- It includes listing management on 100+ directories.
- 14-day free trial, no credit card.
Who should skip: anyone who only needs local rank tracking. You pay for a full SEO suite. The pricing page doesn't list grid sizes either.
9. Localo: guided tasks plus a position map
Localo's Single Business plan costs $49 a month, or $39 billed yearly, plus VAT. It covers 1 Google Business Profile.
- Its Position Map tracks local rankings. Custom map size and range per keyword is listed under Pro features.
- It adds weekly optimisation tasks, review management and post publishing.
- Pro ($169, $149 yearly) handles up to 60 active profiles. 14-day free trial, no card.
Who should skip: SEOs who want raw grid data and credit control. Localo is built for owners who want to be told what to do next.
10. Nightwatch: daily ZIP-level tracking
Nightwatch Starter is €99 a month, or €79 a month billed yearly (€948), for 500 keywords tracked daily. Its pricing page showed us euros only.
- Its local page lists ZIP-code and GPS-level tracking across 107,000+ locations, updated daily.
- It separates organic local rankings from Google Maps pack positions.
- Google Maps is listed as a search engine on every plan. 14-day free trial, no card.
Who should skip: anyone who wants a visual geogrid heatmap. Nightwatch's pages describe single points, not grids.
What 1,000 Grid Points Really Cost
Here is the monthly price per 1,000 grid points. We divided each plan's monthly price by its monthly credits, where 1 credit = 1 grid point.
| Plan | Price a month | Grid credits a month | Per 1,000 points | One 7x7 scan |
|---|---|---|---|---|
| Whitespark Grids, top plan | $200 | 65,000 | $3.08 | $0.15 |
| Local Falcon Premium | $199.99 | 63,150 | $3.17 | $0.16 |
| Local Falcon Starter | $24.99 | 7,500 | $3.33 | $0.16 |
| Whitespark Grids, entry plan | $10 | 2,000 | $5.00 | $0.25 |
| Semrush Local Pro | $60 per location | 1,225 | $48.98 | $2.40 |
| Local Falcon pay-as-you-go | $0.05 per credit | As bought | $50.00 | $2.45 |
| Semrush Local Base | $30 per location | 375 | $80.00 | $3.92 |
- Semrush bundles more. Its per-location price also pays for GBP management with an AI agent, review replies and post publishing.
- Moz Local is off this table. Lite's 250 credits for $20 is $80 per 1,000 credits, but Moz doesn't say how many credits one point uses.
- BrightLocal is off it too. Its pricing page limits grid keywords, not grid points.
A worked example: 1 location, 10 keywords, a 7x7 grid, scanned 4 times a month. That's 10 x 49 x 4 = 1,960 grid points.
- Whitespark's $10 plan (2,000 credits) just covers it, but not a month with 5 weekly scans (2,450 points).
- Local Falcon Starter ($24.99, 7,500 credits) covers it with room for competitor scans.
- Semrush Local Pro's 1,225 credits would not cover it on their own.
Before you buy more credits, trim the grid. Darren Shaw of Whitespark makes the point in his newsletter, about his own product:
"For example, if you set up a 10×10 grid, and half the grid points are in the ocean, then you’re just wasting money because nobody is on a boat searching for your business."
Darren Shaw, Your Rank Tracker is Wasting Your Money, Whitespark Local Insider, 21 January 2026Why Two Trackers Show Different Ranks
Run the same keyword in two tools and you'll often get two answers. That usually comes down to where each tool searches from.
"There is no "truth" in ranking data. You can set up 5 different tools and then also check your results manually and you can see 6 different results."
Darren Shaw ("Darren here from Whitespark"), Local Search Forum, 25 February 2025- Search point: in that thread he explains that Whitespark's tracker is often set to a city centre or ZIP code, while Local Falcon searches from the business address.
- Time and device: results also vary by time of day, browser, device and IP address, per the same post.
- Depth: Semrush's Map Rank Tracker shows the top 20 businesses per pin. Whitespark grids go to 100; our checker scans about 96 organic results.
So compare trends inside one tool. Don't compare one tool's number with another's.
How to Choose by Business Type
| Your situation | Start with | Why |
|---|---|---|
| Quick check before a pitch or audit | seotools.pro Local Rank Checker | Free, 3 cities per check, pack and organic kept apart |
| One storefront, map pack focus | Whitespark Grids, Local Falcon Starter, Moz Local Lite | Grid data from $10 to $24.99 a month |
| One business, wants one platform | BrightLocal Track, Semrush Local, Localo | Rankings plus listings, reviews or GBP tasks |
| Agency scanning many grids | Local Falcon, Whitespark Grids | Lowest cost per grid point at volume ($3.08 to $3.33 per 1,000) |
| Service-area or multi-city organic SEO | Whitespark Rank Tracker, Nightwatch, SE Ranking, Semrush Position Tracking | City and ZIP tracking with history |
Not sure what is holding your profile back? Work through our free local SEO audit checklist, then fix listings with the citation building template.
Only need national, non-local positions? Our guide to free rank trackers compares 7 free tools.
Live geo-targeted Google searches. Results in 30 seconds to 1 minute.
- No signup and no card
- Names the businesses holding the pack
- About 96 organic positions scanned per city
Rather Have Someone Win the Map Pack for You?
Tracking shows where you stand. Moving up takes work on your Google Business Profile, reviews, citations and city pages.
Our team offers local SEO services for storefronts, service-area and multi-location businesses. Scope and pricing depend on your market.
Book a free consultation with Anatolii Ulitovskyi to talk it through.
The Verdict
Just need to know where you stand today? Run the free seotools.pro Local Rank Checker in 3 cities.
Tracking the map pack on a budget? Whitespark Grids from $10 a month. Choose Local Falcon if you scan many grids or want AI visibility tracking too.
Want rankings, listings and reviews in one tool? BrightLocal for one location in the US, UK, Canada or Australia. Semrush Local if you already pay for Semrush.
Organic rankings by city or ZIP? Whitespark Local Rank Tracker from $17, or SE Ranking and Nightwatch inside a full suite.
FAQ
What is a geogrid rank tracker?
It runs one search per pin on a map grid around a business and shows your map ranking at each pin. A 7x7 grid is 49 searches per keyword.
What is the cheapest local rank tracker?
For one-off checks, the seotools.pro Local Rank Checker is free (3 checks a day). For grid tracking, Whitespark Grids start at $10 a month for 2,000 credits (7 Nov 2026).
How many credits does a Local Falcon scan use?
One credit per grid point. A 5x5 scan uses 25 credits and a 9x9 scan uses 81, per Local Falcon's pricing FAQ. Falcon AI analysis adds 25 credits per report.
Is the map pack ranking the same as the organic ranking?
No. The local pack is the map block of three businesses; organic results are the blue links. You can hold pack position 1 and organic position 40 at once.
Why do local rank trackers disagree?
They search from different points (city centre, ZIP code or grid pin) at different times and on different devices. Compare trends inside one tool, not numbers across tools.
Sources
Pricing and limits (checked 7 November 2026): seotools.pro pricing, Local Rank Checker and Rank Tracker.
Grid trackers (checked 7 November 2026): Whitespark Local Ranking Grids and Local Rank Tracker; Local Falcon; Moz Local pricing and Local Grid help; GeoRanker.
Platforms (checked 7 November 2026): BrightLocal pricing and grid keyword limits; Semrush Local pricing, Local plans, Map Rank Tracker and Position Tracking; SE Ranking; Localo; Nightwatch pricing and local tracking.
How local ranking works: Google Business Profile Help (read 7 November 2026).
Quotes: Darren Shaw, Whitespark Local Insider (21 January 2026); Local Search Forum thread (25 February 2025).