Serpstat Individual costs $69 a month on monthly billing. That buys 100 searches a day.
Those 100 searches cover sites, keywords and links combined. Some tools give you twice that for $24.
Serpstat still has real strengths, especially its Team plan. So the question isn't "is Serpstat bad?" It's "what does the same money buy elsewhere?"
We compared 8 Serpstat alternatives on pricing pages checked on 5 November 2026. We looked at price, daily limits, users and AI tracking.
For cheap daily keyword research, Keysearch Starter ($24 a month, 200 searches a day) and Ubersuggest Individual ($29, 150 a day) give more searches for less.
For an all-in-one SEO toolkit on a budget, try seotools.pro (Lite $24, Pro $49) with free tools to test first.
For a plan at Serpstat Team's price ($129 monthly), compare SE Ranking Core and Ahrefs Lite. Semrush has the broadest toolkit and the highest entry price.
- Serpstat's headline prices ($50, $100, $410) are yearly billing. Monthly billing is $69, $129 and $499.
- Individual has no API, no AI Visibility checks and 1 user. Those start on Team.
- Per 100 daily searches, Keysearch Starter costs $12 a month. Serpstat Individual costs $69.
- Three different plans cost $129 a month: Serpstat Team, SE Ranking Core and Ahrefs Lite. They suit different people.
- Serpstat's free trial needs a card and renews automatically after 7 days unless you cancel.
Serpstat alternatives at a glance
| Tool | Best for | Daily searches (plan compared) | Plan compared | Year one* |
|---|---|---|---|---|
| Serpstat (benchmark) | Site, keyword and link research in one plan | 100 (sites, keywords and links combined) | $69/mo Individual | $828 ($600 yearly) |
| seotools.pro | Budget all-in-one SEO | No daily cap listed (20,000-keyword allowance on Lite) | $24/mo Lite; $49 Pro | $288 Lite; $588 Pro ($240 / $492 yearly) |
| Keysearch | Bloggers and niche sites | 200 | $24/mo Starter | $288 |
| Ubersuggest | Beginners with one site | 150 | $29/mo Individual | $348 ($192 yearly) |
| Mangools | Simple keyword and SERP research | 100 keyword lookups | $61/mo Basic | $732 ($452.40 yearly) |
| Moz Pro | Link metrics and a few sites | 150 keyword queries a month on Standard | $99/mo Standard (entry plan $49) | $1,188 ($948 yearly) |
| SE Ranking | Daily rank tracking and audits | Research listed as unlimited | $129/mo Core | $1,548 ($1,238.40 yearly) |
| Ahrefs | The big backlink index | Credit-based | $29/mo Starter; $129 Lite | $348 Starter; $1,548 Lite |
| Semrush | The broadest all-round toolkit | Not listed as a daily cap | $139/mo SEO | $1,668 ($1,407.96 yearly) |
*Year one = 12 months on monthly billing, USD, before tax, from pricing pages on 5 November 2026. Yearly-billing totals in brackets.
What Serpstat Does Well, and Why People Look Elsewhere
Serpstat is an all-in-one SEO platform. Every plan includes keyword research, site analysis, rank tracking, site audit and backlink analysis.
Some users like it as a cheaper all-rounder. One Trustpilot reviewer put it this way:
"It's a much more viable alternative than SEMRush…"
— Robert Madorian, 5-star review on Trustpilot, 28 July 2024So why switch? The usual reasons:
- The headline price is yearly. The $50 Individual price means $600 upfront. Month to month, it's $69.
- One shared daily cap. Individual allows 100 searches a day for sites, keywords and links together.
- Key features start on Team. API access, AI Visibility checks, shared access and extra users aren't on Individual.
- The page varies. Some visits show a pricing page without Individual, so check before you buy.
- Trial billing. The trial needs a card and renews into a paid plan after 7 days unless you cancel.
Billing comes up in critical reviews. One 1-star review from February 2025 says:
"terrible experience—you can't cancel your subscription because there's no cancel button"
— Kseniia Krasilich, 1-star review on Trustpilot, 11 February 2025That's one user's experience, not a test. But it's a good reason to set a reminder before any trial ends.
How We Compared the Alternatives
- Prices come from each vendor's pricing page on 5 November 2026, in US dollars, before tax.
- Year one = 12 months on monthly billing. We show yearly billing separately.
- We compared listed features and limits. We didn't run a data-accuracy test for this article.
- Daily limits are the vendors' own numbers. A "search" means different things in different tools, so compare like with like.
Budget Serpstat Alternatives
These cost less than Serpstat Individual on monthly billing.
1. seotools.pro: free tools first, plans from $24
Full disclosure: this is our own platform. We've kept to what our pricing page lists.
Each core Serpstat module has a seotools.pro counterpart. You can try them free, with 3 checks a day per tool and no signup:
- Keyword Research → Keyword Research: volume, difficulty, intent, CPC and a 12-month trend.
- Site Analysis → Domain Overview: a quick profile of any domain.
- Rank Tracker → Rank Tracker: where you rank in Google's top 10 (ongoing tracking is on Pro).
- Site Audit → Website Audit: technical issues on your pages.
- Backlink Analysis → Backlink Analyzer: where a site's links come from.
- AI Visibility → AI Visibility Checker: whether AI answers name your site.
Paid plans: Lite is $24 a month, Pro $49 and Business $99 ($20, $41 and $83 billed yearly). Each starts with a 7-day free trial.
Lite includes 10 projects, a 20,000-keyword allowance and audits of up to 5,000 pages. Pro adds the Rank Tracker and Backlink Analyzer. Business adds API access.
Good to know: the 20,000-keyword allowance counts keyword lines, one keyword per line.
2. Keysearch: the most daily searches per dollar
Keysearch Starter costs $24 a month. Its pricing page lists:
- 200 keyword searches a day (Serpstat Individual: 100, shared with sites and links).
- 80 tracked keywords and 2,000 audited pages a month.
- Competitor and backlink research, plus a content assistant.
Pro costs $48 a month: 500 searches a day and 200 tracked keywords. That matches Serpstat Team's daily cap for $81 less a month.
Watch-out: Keysearch is built for bloggers. It's lighter on audits and team features.
3. Ubersuggest: the beginner pick
Ubersuggest Individual costs $29 a month, or $16 a month billed yearly ($192). It covers 1 project and 1 user.
- 150 searches a day.
- 125 tracked keywords and 1,000 page scans per project.
- Business ($49) raises that to 300 searches a day, 2 users and 7 projects.
On 5 November its pricing page also showed a limited-time lifetime deal: $290 one-off for Individual.
Good for: one website and an owner who wants plain-English advice.
4. Mangools: simple, with AI tracking included
Mangools Basic costs $61 a month, or $37.70 billed yearly. It allows 100 keyword lookups and 100 SERP lookups per 24 hours.
Every plan includes AI Search Watcher PRO, with 500 tracked AI prompts, plus API and MCP access. Serpstat Individual has neither.
Watch-out: Basic updates rankings weekly and has no extra seats. Mangools raised its prices in 2026, per CostBench snapshots; see our Mangools alternatives guide.
Mid-Range and Full Suites
5. Moz Pro: check the keyword quota
Moz Pro has a $49 entry plan for one website. Standard costs $99 a month ($79 billed yearly). It includes 1 user, 3 tracked sites, 300 tracked keywords and 150 tracked AI prompts.
Watch-out: Moz's compare table lists 150 keyword queries a month on Standard. Serpstat Individual gives 100 a day.
Good for: link metrics and a few sites, not heavy daily research.
6. SE Ranking: daily tracking and unlimited research
SE Ranking Core costs $129 a month ($103.20 billed yearly). It includes 10 projects, 1 manager seat and 2,000 keywords tracked daily.
- Keyword, competitor and backlink research listed as unlimited.
- 250,000 audited pages a month and API credits.
- AI visibility tracking for 25 prompts a day.
- 14-day free trial, no credit card.
Good for: anyone who hit Serpstat's daily cap but doesn't need 3 users.
7. Ahrefs: a $29 door, a $129 plan
Ahrefs Starter costs $29 a month. It's a small, credit-based plan for occasional lookups.
Lite costs $129 a month ($108 billed yearly). It covers 5 unverified projects (unlimited verified), 750 tracked keywords and 150 AI prompt checks.
Lite includes 1 user and 1,000 credits per user. Up to 2 more users cost $40 each.
Good for: backlink-heavy work where index size matters most.
8. Semrush: the broadest toolkit
Semrush's SEO plan costs $139 a month, or $117.33 a month billed yearly. It covers 5 websites and 500 keywords tracked daily.
A free account gives 10 reports a day. Extra users start at $45 a month.
Watch-out: it's the priciest entry plan here. Pay for it if you'll use the depth.
Three Plans at $129 a Month: Which One Fits?
On monthly billing, Serpstat Team, SE Ranking Core and Ahrefs Lite all cost $129. Here's what each one lists.
| $129/mo plan | Users | Projects | Research limit | AI tracking | API |
|---|---|---|---|---|---|
| Serpstat Team | 3 | Unlimited | 500 searches a day | 1,500 checks a month | Yes, 200,000 credits a month |
| SE Ranking Core | 1 manager seat | 10 | Listed as unlimited | 25 prompts a day | Yes, 25,000 credits |
| Ahrefs Lite | 1 (+2 at $40 each) | 5 unverified, unlimited verified | 1,000 credits per user | 150 prompt checks | Yes (API and MCP access listed) |
- Small team that shares one account? Serpstat Team includes 3 users.
- One SEO tracking lots of keywords daily? SE Ranking Core.
- Mostly links and competitor research? Ahrefs Lite.
When Serpstat Is Still the Right Pick
- You need several users cheaply. Team includes 3 users for $100 a month billed yearly.
- You want API and AI checks in one plan. Team includes both.
- You pay yearly. Individual drops from $69 to $50 a month.
- You like the all-in-one layout. Every core module is in every plan.
How to Switch Without Losing Data
- Export first. Save keyword lists, rank history and audit reports before you cancel.
- Check your renewal date. Cancel before it, and keep proof that you did.
- Count your daily searches. Compare with each plan's cap.
- List who logs in. Seats can cost more than the plan.
- Test on keywords you know. Compare volumes and positions with your own Google Search Console data.
Volume, difficulty, intent, CPC and a 12-month trend for any keyword.
- No signup needed
- 3 free checks a day
- 15 countries
Rather Have Someone Do the SEO?
Tools only help if someone acts on the data. Our team offers SEO & GEO services and local SEO.
Pricing depends on your goals and market. Book a free consultation with Anatolii Ulitovskyi to talk it through.
The Verdict
Start with how you use Serpstat today.
Mostly keyword research? Keysearch Starter or Ubersuggest Individual give more daily searches for less.
All-in-one on a budget? seotools.pro has free counterparts to test first. Lite is $24 a month; Pro, with Rank Tracker and Backlink Analyzer, is $49.
Need more power? SE Ranking for daily tracking, Ahrefs for links, Semrush for the widest toolkit.
If you need 3 users, API and AI checks, and you pay yearly, Serpstat Team is still good value.
FAQ
How much does Serpstat cost in 2026?
On 5 November 2026, Serpstat listed Individual at $50 a month, Team at $100, Team x2 at $169 and Agency at $410, all billed yearly. Monthly billing is $69, $129, $209 and $499.
Does Serpstat have a free plan or trial?
No free plan is listed. There's a 7-day free trial of Individual or Team. It needs a card ($1 verification, refunded) and renews automatically unless you cancel.
What is the cheapest Serpstat alternative?
Among paid plans we checked, Keysearch Starter and seotools.pro Lite both cost $24 a month. Ubersuggest Individual is $16 a month billed yearly.
Is there a free Serpstat alternative?
seotools.pro's free tools give 3 checks a day each, with no signup. Semrush's free account gives 10 reports a day.
Does Serpstat track AI search visibility?
Yes, on Team and Agency: 1,500 and 3,000 AI Visibility checks a month. Individual doesn't include them.
Sources
Pricing (checked 5 November 2026): Serpstat; seotools.pro; Keysearch; Ubersuggest; Mangools; Moz Pro; SE Ranking; Ahrefs; Semrush.
Reviews: Serpstat on Trustpilot (3.0 from 19 reviews, 5 November 2026).