Best SEO Reporting Tools: 10 Compared by Cost per Client

An SEO report has one job: help a client decide what happens next.

The tool you pick decides how long that takes each month, and what it costs once you have 10 or 20 clients.

Most "best SEO reporting tools" lists still quote last year's prices. Few explain that each tool charges by a different unit.

We checked 10 reporting tools on their own pricing and help pages on 9 November 2026. We compared listed prices and limits; we didn't run test reports.

SEO reporting tools at a glance

*USD (Whatagraph shows EUR only), before tax, monthly billing unless marked "yearly". From vendor pricing and help pages checked 9 November 2026.

What an SEO Reporting Tool Should Do

A reporting tool pulls data from Search Console, GA4 and your SEO tools into one place. Then it sends that view to the client on a schedule.

That part is easy now. Most tools here connect to Search Console directly. The hard part is what the report says.

Helen Pollitt, Director of SEO at Getty Images, put the problem well in James Brockbank's Outranked newsletter:

So judge a tool on four things:

• Connections: Search Console, GA4, your rank and audit data, plus any paid channels you report on.
• Commentary: a place to write what changed, why, and what you'll do next.
• Delivery: scheduled emails, PDF export or a client login.
• Branding: your logo, colours and domain, if you resell the report.

How We Compared the Tools

• Prices, plans and limits come from each vendor's pricing page or help centre, checked on 9 November 2026.
• Where a pricing page and a help article disagree, we say so and use the pricing page.
• We didn't build test reports, so we make no claims about speed, design or data accuracy.
• The 10-client costs are our own arithmetic from listed prices, not vendor quotes.

Why the Price Unit Matters More Than the Price

A $20 tool and a $139 tool can cost the same once you add clients. It depends on what the vendor counts.

• Per client: AgencyAnalytics. Cost grows with every client you add.
• Per dashboard: DashThis (in bundles of 3, 10, 25 or 50+) and Reportz.
• Per data source: Swydo and Whatagraph. A client with Search Console and GA4 counts as 2 sources.
• Per report: Semrush charges $10 for each extra Base report and $20 for each Pro report.
• Per plan: SE Ranking and Ahrefs include a set number of reports in the SEO plan. Databox sells plans plus client account packs.

So before you compare prices, count three things: clients, data sources per client and whether each report needs your branding.

Free Option: Data Studio (Formerly Looker Studio)

Google renamed Looker Studio back to Data Studio in April 2026. Same product, old name. Many guides still call it Looker Studio.

• Price: free for report creators and viewers. Data Studio Pro costs $9 per user per project a month.
• Search Console: a native connector with Site Impression and URL Impression tables.
• Other data: Google lists more than 1,400 data sources, many through partner connectors.

Non-Google data usually needs a paid connector. Supermetrics Starter, for example, costs $55 a month ($44 yearly) for 3 data sources, 1 user and 3 accounts per source.

Choose it if you can build your own template and mostly report Google data. Skip it if you want a ready-made client portal.

AgencyAnalytics: Priced per Client

AgencyAnalytics lists one Core plan at $20 per client a month, billed yearly. Staff and client logins are unlimited.

• White-label: a branded client portal with custom domain and email is part of the plan.
• Integrations: "90+ marketing integrations", including Search Console with 16 months of history.
• Add-ons: rank tracking from $41.67 a month per 500 keywords, billed yearly.

One caveat: the pricing page shows only the yearly rate. We couldn't confirm the monthly-billing price.

Choose it if you run many small retainers and want a client login.

DashThis: White-Label on Every Plan

DashThis sells dashboards in bundles. Individual is $54 a month ($44 yearly) for 3 dashboards and 15 data sources.

• Professional: 10 dashboards and 40 sources for $164 a month ($139 yearly).
• White-label: included on all plans, with a custom domain.
• Delivery: scheduled emails and PDF export on all plans.

Choose it if you want branded dashboards fast, without building templates from scratch.

Swydo: Priced per Data Source

Swydo has one plan: $69 a month for 10 data sources. Clients, users and reports are unlimited.

Extra sources cost $4.50 each from source 11 to 100. Ten clients with Search Console and GA4 need 20 sources: about $114 a month.

White-label and branded PDF exports are included. Swydo lists 38+ integrations.

Choose it if most of your clients only need 1 or 2 data sources.

Reportz: Lowest Listed Price per Dashboard

Reportz lists $9.90 per dashboard and suggests one dashboard per client. Its homepage promises full white-label customisation.

The price per dashboard drops a little as you add more. Its slider shows about $98 a month for 10 dashboards, or $78.40 billed yearly.

Choose it if price per client is your main filter and Search Console plus GA4 cover your needs.

Databox: KPI Dashboards, White-Label as an Add-On

Databox has a free plan (1 user, 3 data sources, 1 dashboard). The Agency plan starts at $79 a month, billed yearly.

• Agency growth: you add client accounts in packs of 1 account and 5 data sources.
• White-label: not in any plan. It's an add-on at $200 a month billed yearly ($250 monthly).
• Integrations: "130+ native integrations", including Search Console and GA4.

Choose it if your reports mix SEO with sales, ads and finance KPIs.

Whatagraph: For Larger Agencies

Whatagraph now shows two plans. Max starts at €699 a month, billed yearly; Prime is custom. We found no USD price.

It counts "source credits": one credit is one connected data account. Users and reports are unlimited, and custom branding is included.

Choose it if you report many channels for many clients and want one vendor for all of it.

Semrush My Reports: Per Report

Semrush now sells plans by toolkit. The SEO plan costs $139 a month ($117.33 yearly).

• Included: 3 Base reports on a paid toolkit, with PDF export and scheduled emails.
• Extra reports: Base reports cost $10 a month each; Pro reports cost $20 a month each.
• White-label: only on Pro reports, with themes and a custom domain.

Semrush's help centre says the Agency Growth Kit was discontinued. An older agency page still shows the kit bundles, so ask sales before you plan around it.

Choose it if Semrush is already your main SEO tool and you report on a few clients.

SE Ranking Report Builder: Reports Inside the Plan

SE Ranking Core costs $129 a month ($103.20 yearly) and includes the Report Builder with 10 reports. Growth ($279) includes 30.

White-label comes with the Agency Pack, sold yearly. The pricing page says from $69 a month; one help article still says $50.

Core lists Search Console, GA4 and Data Studio integrations.

Choose it if you want rank tracking, audits and client reports from one subscription.

Ahrefs Report Builder: For Ahrefs Data

Ahrefs Report Builder is on all plans. Lite ($129 a month) and Standard ($249) include 5 reports; Advanced ($449) includes 15.

• Data: Site Explorer and Rank Tracker data only, per Ahrefs' help centre. No Search Console or GA4.
• Data Studio connectors: available on Advanced and higher.
• Delivery: scheduled PDF reports by email from Standard up; Lite has no scheduling.

Ahrefs' pricing copy doesn't mention white-label, so ask before you promise branded reports.

Choose it if your reports are mostly Ahrefs link and ranking data.

Where seotools.pro Fits

seotools.pro isn't a dashboard tool. It gives you the SEO data and the report structure that a dashboard can't write for you.

• Report template: the free monthly SEO report template has sections for results, causes and next steps.
• Site health: the Website Audit gives you a dated list of technical issues to report on and fix.
• AI search: the AI Visibility Checker shows which AI answers name or link a site, with a trend for each engine over recent months.
• Rankings: the Rank Tracker runs on-demand top-10 checks for your keywords.

Paid plans start at $24 a month (Lite, monthly billing; $20 a month billed yearly). White-label reports are listed on Enterprise, which has custom pricing. See pricing.

Two 2026 Changes Your Reports Should Reflect

1. AI search impressions. Search Console added reports for AI Overviews and AI Mode in June 2026. All sites had them by 31 August 2026.

They show impressions only, no clicks. So report them as visibility, not traffic.

2. The 16-month window. Search Console keeps data for the last 16 months. If you report year over year, export or store the data before it ages out.

AgencyAnalytics says it pulls in 16 months of Search Console history. Check how far back any other tool goes before you rely on it.

What to Put in the Report

Adam Rowley, Head of SEO at TrustedHousesitters, summed up what non-SEO readers want:

A simple monthly structure:

1. Outcome: leads, sales or sign-ups from organic search versus target.
2. Visibility: clicks, impressions and AI search impressions from Search Console.
3. Why it moved: releases, fixes, new pages, algorithm updates, seasonality.
4. What's next: 3 actions with an owner and a date.

Rather Have Someone Run the SEO and the Reporting?

A report is only as good as the work behind it. If you'd rather hand over both, our SEO & GEO services team can take it on.

Scope and pricing depend on your site and goals. Book a free consultation with Anatolii Ulitovskyi to talk it through.

The Verdict

No budget? Data Studio plus the free monthly SEO report template.

Agency, branded reports, simple pricing? DashThis (white-label on all plans) or AgencyAnalytics ($20 per client, yearly).

Many clients with 1 or 2 sources each? Swydo or Reportz.

Already on an SEO suite? Use SE Ranking's or Ahrefs' built-in reports first. On Semrush, budget $20 per branded Pro report.

Big multi-channel agency? Whatagraph or Databox, if the add-ons fit your budget.

FAQ

Sources

seotools.pro (checked 9 November 2026): pricing, Website Audit, AI Visibility Checker, monthly SEO report template.

Google (checked 9 November 2026): Data Studio, rename announcement, Search Console connector, 16-month retention, AI performance reports.

Reporting tools (checked 9 November 2026): AgencyAnalytics, DashThis, Swydo, Reportz, Databox, Whatagraph, Supermetrics.

SEO suites (checked 9 November 2026): Semrush prices and My Reports; SE Ranking pricing and Agency Pack; Ahrefs pricing and Report Builder.

Quotes: Helen Pollitt and Adam Rowley in Outranked (Digitaloft).