Best SEO Tools for Ecommerce: 11 Compared

11 ecommerce SEO tool picks compared on one-year cost ($60 to $1,408), crawl limits and faceted navigation. Prices checked 13 Nov 2026.

An online store isn't a blog with prices. Filters, variants and sorting can turn a few thousand products into many times more crawlable URLs.

So the best SEO tool for ecommerce is the one that copes with your catalog. Brand names matter less than crawl limits.

We read the pricing and help pages of 11 picks (13 products) on 13 November 2026. We compared one-year cost, crawl limits and ecommerce features.

We didn't run the paid tools. Prices and limits are what each vendor publishes.

Quick answer

Small Shopify store? Start with Search Console and a store app. Plug in SEO runs from $4.99 a month. Booster has a free plan.

WooCommerce store? Yoast WooCommerce SEO is $178.80 a year (ex VAT). It handles product schema, canonicals and filter pages in sitemaps.

Thousands of SKUs and filters? Add a crawler. Screaming Frog is $279 a year with no fixed URL cap. Sitebulb Pro audits 500,000 URLs.

Need research and rank tracking too? Semrush SEO, Ahrefs Lite and SE Ranking Core cost $1,238 to $1,408 a year. seotools.pro Pro, with Rank Tracker, is $492.

Key takeaways

Size the tool to your URL count, not your product count. Filter and variant URLs multiply fast.
One year of the cheapest paid plan runs from $59.88 (Plug in SEO Starter, 30 pages) to $1,407.96 (Semrush SEO, billed yearly).
Most stores need three jobs covered: a crawler, a research and rank tool, and a platform app or plugin.
No SEO tool here holds your sales data. Screaming Frog's GA4 integration pulls revenue by landing page into a crawl. Otherwise, join data by URL.
Google Search Console and Merchant Center are free. Start there before you buy anything.

Ecommerce SEO tools at a glance

Tool	Cheapest paid plan*	One year	Crawl or page limit	Ecommerce strength	Free option
Google Search Console + Merchant Center	Free	$0	Google's own data, your verified sites	Shopping tab listings, product issues, clicks by page	Yes
Plug in SEO (Shopify)	Starter $4.99 a month	$59.88	30 pages; Standard 2,000; Premium unlimited	JSON-LD tools on Starter; bulk alt text, URLs and meta tags from Lite	7-day trial
Yoast WooCommerce SEO	$178.80 a year (ex VAT)	$178.80	Plugin, not a crawler	Product schema, canonicals, filter pages out of sitemaps	Free Yoast SEO plugin
Sitebulb	Lite $18 a month ($180 billed yearly)	$180	10,000 URLs per audit; Pro 500,000	JavaScript crawling, GA/GSC data, crawl maps	Free trial
seotools.pro	Lite $24 a month ($20 billed yearly)	$240	5,000 pages per audit; Pro 25,000; Business 100,000	Site audit, keyword research, clusters, Product schema	20 pages without an account; 500 with a free account
Screaming Frog	$279 a year per user	$279	No fixed cap (memory and storage)	Crawl configuration, JavaScript rendering, structured data checks	Up to 500 URLs
Booster AI SEO (Shopify)	Pro $39 a month ($349 a year)	$349	Not stated	Meta templates, auto fixes, rich snippets, sitemap submission	Free plan
Moz Pro	Entry plan $49 a month, 1 site	$588	Standard: 400K pages crawled a month	Site crawl, rank tracking, research	Free tools, trial
SE Ranking	Core $129 a month ($103.20 billed yearly)	$1,238.40	250k pages a month in audit	Audit, 2k keywords tracked daily, GA/GSC integrations	14-day trial
Ahrefs	Lite $129 a month ($1,290 billed yearly); Starter $29 a month for research	$1,290 (Lite)	100,000 crawl credits	Research, backlinks, Site Audit, 750 tracked keywords	Ahrefs Free for your own sites
Semrush	SEO $139 a month ($117.33 billed yearly)	$1,407.96	Not listed on the pricing page	Research, Site Audit, 500 keywords tracked daily	Free plan: 10 reports a day
Botify / Lumar	Quote-based	Ask the vendor	Built for millions of pages	Enterprise crawling and catalog work	Demo

*USD, before tax, vendor pages checked 13 November 2026. "One year" uses yearly billing where listed, otherwise 12 × the monthly price.

Shopify apps bill every 30 days, so 12 payments is a close estimate. Ahrefs shows Lite, its first plan with Site Audit.

$60–$1,408

for one year of the cheapest paid plan, 10 tools incl. seotools.pro; Plug in SEO Starter $59.88 to Semrush SEO $1,407.96 (vendor pages, 13 Nov 2026)

30 to 500,000

pages per scan or audit on entry and mid plans: Plug in SEO Starter 30, Sitebulb Pro 500,000 URLs (vendor pages, 13 Nov 2026)

for Google Search Console and a Merchant Center account with free product listings (Google pages, 13 Nov 2026)

What to look for

A store has four problems a blog doesn't. Check each tool against them.

Large inventory: can it crawl every product, variant and filter URL you have? Check pages per audit and per month.
Faceted navigation: can you set crawl rules for parameters, render JavaScript and spot duplicate filter pages?
Product and category pages: does it help with titles, descriptions, alt text and Product structured data at scale?
Revenue reporting: can you join its data to Search Console, analytics or store sales by URL?

Faceted navigation deserves the most care. Google describes the risk plainly:

"its most common implementation, which is based on URL parameters, can generate infinite URL spaces which harms the website in a couple ways"

Google Search Central, Managing crawling of faceted navigation URLs (last updated 18 December 2025)

The two harms it names are overcrawling and slower discovery of new pages. For a store, that can mean new products found late.

Google's first choice is to block filter URLs you don't need in robots.txt. It says canonical and nofollow are "generally less effective in the long term".

For filter pages you do want indexed, one rule is easy to test with any crawler:

"Return an HTTP 404 status code when a filter combination doesn't return results."

Google Search Central, Managing crawling of faceted navigation URLs

How we compared

In: tools ecommerce teams use for audits, research, rank tracking and store-level fixes, with a public price, a free tier or a clear quote process.
Out: content writers and general AI tools (Surfer, Jasper), and tools we didn't check today (Rank Math, Mangools, Ubersuggest).
Prices, limits and features come from each vendor's pricing, product or app store pages, read on 13 November 2026. We rendered JavaScript pages in a browser.
"One year" is the cheapest way to pay for 12 months that the vendor lists. Where no yearly price is shown, it's 12 × the monthly price.
We didn't run the paid tools or test them on a store. "Choose it if" is a buyer fit, not a score.
Disclosure: seotools.pro publishes this article. Our tools are covered in their own section. No affiliate links here.

Horizontal bar chart of the price for one year of the cheapest paid plan: Plug in SEO Starter $59.88, Yoast WooCommerce SEO $178.80, Sitebulb Lite $180, seotools.pro Lite $240, Screaming Frog $279, Booster Pro $349, Moz Pro entry plan $588, SE Ranking Core $1,238.40, Ahrefs Lite $1,290, Semrush SEO $1,407.96. — One year of the cheapest paid plan, USD, before tax. Yearly billing where listed, otherwise 12 × the monthly price. Free options (Search Console, Merchant Center, Booster Free, Screaming Frog up to 500 URLs) and quote-based Botify and Lumar not shown. Ahrefs: Lite, the first plan with Site Audit; Starter is $29 a month. Source: vendor pricing pages, 13 November 2026.

The 11 tools

11 picks; two entries pair tools. One is Google's free pair. Four are suites, two are crawlers and three are store apps or plugins. The last is enterprise only.

1. Google Search Console + Merchant Center: free

Search Console shows clicks, impressions and indexing status for your pages in Google Search. It is the free baseline for any store.

Merchant Center adds your product data. Google's FAQ is clear on cost:

"Creating a Merchant Center account and showing your products on Google is free of cost."

Google, Google Merchant Center (checked 13 November 2026)

Link them: in September 2023 Google added alerts to the Shopping tab Listings report when products stop showing, once both accounts are linked.
Feeds: Merchant Center imports products from Shopify, Wix or WooCommerce, or from a file or Google Sheet.
Limit: no revenue data. Pair it with your analytics.

Choose it if you sell anything online. It's step one for every store.

2. Semrush: $139 a month

The SEO plan costs $139 a month, or $117.33 billed yearly ($1,407.96 a year). It's the highest entry price here.

Included: 5 websites to monitor, 500 keywords tracked daily, Position Tracking and Site Audit.
Next tiers: Starter $199 a month and Pro+ $299. Pro+ adds keyword cannibalization analysis and multi-location tracking.
Free: 10 reports a day with 1 demo project.

The pricing page doesn't list a page limit for Site Audit. Ask before you crawl a big catalog.

Choose it if you want keyword research, competitor data and audits in one login.

3. Ahrefs: $129 a month

Lite costs $129 a month, or $1,290 billed yearly. Prices exclude tax.

Ahrefs also lists a Starter plan at $29 a month: "See what people search and spy on competitors." We compare Lite, the first plan with Site Audit and rank tracking.

Lite includes: 750 tracked keywords, 100,000 crawl credits, 5 non-verified projects and unlimited verified ones.
Users: 1 included; add up to 2 more at $40 a month each.
Free: Ahrefs Free gives limited Site Explorer and Site Audit for sites you verify.

Its strength is research: what competitors rank for, and which category terms they win.

Choose it if competitor and backlink research drive your category plans.

4. SE Ranking: $129 a month

Core costs $129 a month, or $103.20 a month billed yearly ($1,238.40 a year).

Limits: 10 projects, 1 manager seat, 2,000 keywords tracked daily, 250,000 audited pages a month.
Reporting: Data Studio, Matomo, GA and GSC integrations are listed on Core.
Trial: 14 days, no card.

Its pricing page states the audit allowance in pages, which makes catalog sizing simple.

Choose it if you want a suite with room to audit a mid-size catalog every month.

5. Moz Pro: from $49 a month

Moz lists an entry plan at $49 a month "for individuals managing a single website". No yearly price is shown for it.

Standard: $99 a month ($79 billed yearly), 3 tracked sites, 300 tracked keywords, 400K pages crawled a month.
Medium: $179 a month ($143 yearly), 10 sites, 2M pages crawled a month.

Choose it if you run one store and want a familiar suite at a lower price than the big three.

6. Screaming Frog SEO Spider: free, then $279 a year

The SEO Spider is free up to 500 URLs. A licence costs $279 a year per user.

No fixed cap: the paid crawl limit depends on "allocated memory and storage".
Store features listed: crawl configuration, JavaScript rendering, near duplicate content, structured data validation, hreflang audits.
Revenue: its GA4 integration fetches "ecommerce (transactions and revenue) data for landing pages".
Also sold: a separate Log File Analyser, for seeing how bots really crawl.

Use it to test Google's filter rules: crawl filter URLs, check they return 404 when empty, and find duplicates.

Choose it if you need a deep crawler on a budget and don't mind a desktop app.

7. Sitebulb: from $18 a month

Lite costs $18 a month, or $180 billed yearly, for 10,000 URLs per audit. Check that against your URL count, including filters and variants.

Pro: $42 a month for 500,000 URLs per audit, with audit comparisons and scheduled audits.
All plans: JavaScript crawling, GA, GSC and Sheets integration, duplicate content, crawl maps.
Cloud: from $125 a month for 2+ users.

Choose it if you want visual crawl reports to show developers where filters leak.

8. Plug in SEO (Shopify): from $4.99 a month

Plug in SEO is a Shopify app. It "scans every page" and fixes alt text, file names, URLs and meta tags in bulk.

Plans: Starter $4.99 (30 pages), Lite $29.99 (200 pages), Standard $49.99 (2,000 pages), Premium $79.99 (unlimited), per month.
By plan: Starter has JSON-LD tools and one-click broken link redirects. Bulk AI edits and title tools start on Lite ($29.99).
Approval: the listing says "you approve every change" for AI-written titles and descriptions.

Rated 4.6 from 678 reviews on the Shopify App Store on 13 November 2026.

Choose it if you run Shopify and want fixes inside the admin. Pick the plan that covers your page count.

9. Booster AI SEO + AEO Optimizer (Shopify): free plan

Booster has a free plan with an SEO score, alt-text templates and broken link reports.

Pro: $39 a month or $349 a year. Adds meta templates, auto fixes, rich snippets and sitemap submission.
Premium: $69 a month or $619 a year. Adds image compression, URL optimization and 365 days of Search Console metrics.

Choose it if you want a free start on Shopify and meta tag templates across your catalog.

10. Yoast WooCommerce SEO: $178.80 a year

Yoast WooCommerce SEO is $14.90 a month, billed annually at $178.80 (ex VAT). It's built for WooCommerce product and category pages.

Faceted pages: it "keeps unnecessary filter pages out of your XML sitemap" and sets canonicals for filter and parameter URLs.
Product data: structured data for price and stock, plus brand, color and material.
Shopify too: Yoast SEO for Shopify starts at $19 a month or $190 a year.

It isn't a crawler. Check the result with a crawl after big catalog changes.

Choose it if your store runs on WooCommerce and you want ecommerce rules in the editor.

11. Botify and Lumar: enterprise, quote-based

Neither shows a price. Botify's pricing page is a demo form. Lumar says: "Fill out the form to get your price quote now."

Lumar: says you can "audit millions of pages" with its crawler.
Botify: its homepage says "Enrich your catalog and push it to Google and OpenAI".

Choose it if you have millions of URLs, several markets and a budget set by procurement.

Where seotools.pro fits

Our tools don't include a Shopify app, a WooCommerce plugin, log-file analysis or revenue reports. They help with the planning and the checking.

Find category terms: Keyword Research shows volume and difficulty. The free Keyword Cluster Tool groups up to 1,000 keywords into pages.
Brief each category: the free Product Category Page SEO Brief Template covers intent, filter indexing and internal links.
Mark up products: the Schema Markup Generator makes Product JSON-LD free, with no account.
Crawl the store: the Website Audit runs 60 checks in 11 groups, incl. status codes, duplicates and structured data.
Track rankings: the Rank Tracker checks 3 keywords free, by country and device. Plans re-check daily.

The audit scans 20 pages without an account and 500 pages per audit with a free account (1,000 a month).

Lite audits 5,000 pages, Pro 25,000 and Business 100,000 per audit. Lite re-crawls weekly; Pro and Business daily.

Paid plans: Lite $24 a month ($20/mo billed yearly), Pro $49 ($41), Business $99 ($83). Keyword allowances (20,000, 100,000 and 400,000) count keyword lines. See pricing.

Rank Tracker is listed on Pro and Business. For a catalog over 100,000 pages, look at our Enterprise plan, a desktop crawler or an enterprise platform.

Free faceted navigation template

Decide which filter pages Google should see

Set a rule for every filter combination, then test paginated lists before launch.

Rules sheet: index, block or 404 for each filter combination
Pass-or-fail tests for paginated lists
Based on Google's late-2025 faceted navigation guidance

Get the free template →

Which one to pick

Under 500 products on Shopify? Search Console, Merchant Center and Booster Free or Plug in SEO. Add the free Website Audit (500 pages per audit); filters and variants can push you past that.

WooCommerce? Yoast WooCommerce SEO ($178.80 a year) plus a crawler to check filters.

Thousands of SKUs and filters? Screaming Frog ($279 a year) or Sitebulb Pro ($42 a month). Set rules first with our faceted navigation template.

Research, tracking and audits in one place? seotools.pro Pro ($492 a year billed yearly); Rank Tracker starts on Pro. Lite ($240) covers audits and keyword research.

Semrush, Ahrefs or SE Ranking fit if you need their larger data sets.

Millions of URLs? Ask Botify and Lumar for quotes.

Replatforming or building a new store? Our ecommerce development and SEO & GEO services teams can help. Book a free consultation with Anatolii Ulitovskyi.

More on stores: link building for ecommerce, technical SEO crawlers and SEO reporting tools.

FAQ

What is the best free SEO tool for ecommerce?

Google Search Console, linked to a free Merchant Center account. Add Screaming Frog (500 URLs) or our Website Audit (500 pages with a free account) for crawls.

Do I need a Shopify SEO app if I have Semrush or Ahrefs?

Often yes. Suites find problems. Store apps like Plug in SEO and Booster fix titles, alt text and markup in bulk inside Shopify.

How do I handle faceted navigation?

Google suggests blocking filter URLs you don't need in robots.txt. For filters you keep, return a 404 for empty combinations. Plan it in our faceted navigation template.

Which tools show SEO revenue?

None holds your sales data. Screaming Frog can pull GA4 revenue by landing page into a crawl. Otherwise join tool data to analytics or sales by URL. Our ecommerce SEO report template lays it out.

How big a crawl limit does a store need?

Count URLs, not products. Include variants, filters and pagination. Then pick a plan above that number, with room to grow.

Sources

seotools.pro (checked 13 November 2026): Website Audit, pricing, Keyword Cluster Tool, Rank Tracker, Schema Markup Generator, ecommerce development.

Google (checked 13 November 2026): Managing crawling of faceted navigation URLs, Best practices for ecommerce sites, Merchant Center, Search Console and Merchant Center association (11 September 2023).

SEO suites (checked 13 November 2026): Semrush pricing, Ahrefs pricing, SE Ranking pricing, Moz Pro pricing.

Crawlers (checked 13 November 2026): Screaming Frog pricing, Sitebulb pricing, Lumar pricing, Botify pricing, Lumar home, Botify home, Screaming Frog GA4 configuration.

Store apps and plugins (checked 13 November 2026): Plug in SEO, Booster AI SEO, Yoast SEO for Shopify, Yoast WooCommerce SEO.

Best SEO Tools for Ecommerce: A Buyer's Shortlist of 11